When?
Wednesday, May 14th 2025
8AM-7PM
8AM-7PM
Where?
City Market Social House, Downtown Los Angeles
For Who?
Execs, Leaders,
Marketers, Data Analysts
Marketers, Data Analysts
meet Our
Keynote
Get insights on scaling a business with purpose and creating lasting impact in a competitive market.
Jen Atkin, the mastermind behind the globally successful haircare brand OUAI, is a renowned entrepreneur who has strategically transformed her passion into a flourishing business. Known for her innovative approach to beauty and her keen business acumen, Jen has skillfully leveraged digital marketing, influencer partnerships, and customer-focused products to build a brand that resonates with consumers worldwide.
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Meet the Speakers
Explore our lineup of keynote speakers and industry leaders who will inspire and enlighten at the conference.
Why The WHalies
Experience a dynamic and engaging environment with interactive product demos, thought-provoking presentations, and real strategies you can implement today to optimize and grow your business
01
Top Attendee Titles
• Founders & C-Suite (CEO, COO, CMO)
• Heads/Directors of Marketing
• Commerce and/or Growth
02
Expert Voices
Gain unparalleled access to industry leaders and experts who will share their data-focused knowledge, implementable strategies, and experiences. Learn from the best to stay ahead of the curve and drive your business forward.
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03
Exclusive Access
Network and connect with the top professionals in the DTC world. Build valuable connections, and get insights you won’t find anywhere else.
04
Immersive Experience
Immerse yourself in a dynamic and engaging environment with interactive product demos, thought provoking presentations while learning real strategies you can readily implement to optimize and grow your business.
Main Stage
8:00 AM-10:00AM
Coffee & Networking
Check-in and start your day with a morning coffee while connecting with fellow attendees. Meet new faces and get ready for an exciting day ahead.
Moderator & Speakers
–
Duration
120 MIN
Focus
-
Main Stage
10:00 AM - 10:10AM
Host Intro
Let’s get the day started with a high-energy intro to set the tone for what’s ahead.
Moderator & Speakers
Mia Healy, Director of Partnerships @ Triple Whale
Duration
10 min
Focus
-
Main Stage
10:10 AM - 10:45 AM
Product Keynote
Join our founders and VP of Marketing for an exclusive keynote session, where they will share their vision and insights that have shaped our innovative product journey. Discover the inspiration behind our latest developments and how we're empowering the future of data-driven ecommerce decisions together
Moderator & Speakers
Jenna Crane, VP of Marketing @ Triple Whale
Maxx Blank, Co-Founder & COO @ Triple Whale
AJ Orbach, CEO & Co-founder @ Triple Whale
Maxx Blank, Co-Founder & COO @ Triple Whale
AJ Orbach, CEO & Co-founder @ Triple Whale
Duration
35 min
Focus
Growth
Main Stage
11AM - 11:30AM
Building a Data-Driven Organization: What Founders of High-Growth Brands Wish They Knew Earlier
Hear from leaders of high-growth brands on how data shaped their success, the systems they wish they'd built sooner, and the key lessons learned in creating a data-driven culture.
Moderator & Speakers
Zach Rego, CRO @ Triple Whale
Kim Larsen, Director of Product Data Science @ Shopify
Kim Larsen, Director of Product Data Science @ Shopify
Duration
30 min
Focus
Growth
Stage B
11AM - 11:30AM
MMM/Incrementality/MTA
Hands-on with our new unified measurement tools to learn why MTA, MMM, and Incrementality Testing are truly better together to maximize budget.
Moderator & Speakers
Kellet Atkinson, Director of Product @ Triple Whale
Duration
30 min
Focus
Strategy
Main Stage
11:40am - 12:10pm
Unlocking Growth through New Channels and Creative Strategies with AppLovin
Join AppLovin and leading brands as they dive into the strategies that have driven remarkable results within the AppLovin platform. From game-changing campaign tactics to innovative growth approaches, discover actionable insights that you can apply to elevate your brand's performance.
Moderator & Speakers
Cathy Sun, VP. Head of Ecommerce Strategy & Partnerships @ AppLovin
Ben Yalahom, CEO @ True Classic
Miranda Akins, Performance Marketing Manager @ Cuddle Clones
Scott Kramer, VP of Growth @ AS Beauty
Koby Wahnich Director of B2B & Customer Experience @ Goat Foods
Ben Yalahom, CEO @ True Classic
Miranda Akins, Performance Marketing Manager @ Cuddle Clones
Scott Kramer, VP of Growth @ AS Beauty
Koby Wahnich Director of B2B & Customer Experience @ Goat Foods
Duration
30 min
Focus
Growth
Stage b
11:40am - 12:10pm
Agency Panel - Creative strategy
-
Moderator & Speakers
Greta Van Raam, Head of Agency Partnerships @ Triple Whale
Alexis Toney, Chief Strategy & Innovation Office @ Background Noise
Frank Sanchez, CEO @ ELK
Alexis Toney, Chief Strategy & Innovation Office @ Background Noise
Frank Sanchez, CEO @ ELK
Duration
30 min
Focus
Strategy
Main Stage
12:20PM - 12:50PM
Mastering Data Storytelling: Insights That Drive Business Impact
DTC experts will discuss how they’ve used data insights to secure funding, scale their operations, and enter new markets.
Moderator & Speakers
Aaron Spivak, Co-Founder @ The Founders Club
Duration
30 min
Focus
Growth
Stage B
12:20PM - 12:50PM
How to accelerate your data-driven strategy with AI
Learn tips and tools from industry leaders to stay ahead in the AI-powered era. Explore how AI can lead your data-driven strategy, from uncovering insights faster to optimizing decision-making.
Moderator & Speakers
Josh Aven, CEO + Founder @ Curio
Bryan Cano, Head of Marketing @ True Classic
Melissa Dusendang - Director of Customer Experience @ SHEFIT
Bryan Cano, Head of Marketing @ True Classic
Melissa Dusendang - Director of Customer Experience @ SHEFIT
Duration
30 min
Focus
Strategy
Main Stage
2:30PM - 3:00PM
Coming soon
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Moderator & Speakers
-
Duration
30 min
Focus
Growth
Stage B
2:30PM - 3:00PM
Moby Agents
Hands-on with Moby Agents, the first AI agents for ecommerce intelligence. Learn from real customer examples how Moby Agents can save you hours every week (and uncover insights and anomalies that make you more money).
Moderator & Speakers
AJ Orbach, CEO & Co-founder @ Triple Whale
Logan Brown, Product Manager @ Triple Whale
Logan Brown, Product Manager @ Triple Whale
Duration
30 min
Focus
Strategy
Main Stage
3:15PM- 3:45PM
LIVE Podcast with Future Commerce
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Moderator & Speakers
Brian Lange, Co-Founder @ Future Commerce
Phillip Jackson, Co-Founder @ Future Commerce
Phillip Jackson, Co-Founder @ Future Commerce
Duration
30 min
Focus
growth
Stage b
3:15PM- 3:45PM
Using Data for Optimzing Ad Channel Performance with RMS Beauty
Listen in as the RMS Beauty team shares actionable insights, proven techniques, and tools for analyzing performance across ad channels to make data-driven decisions that maximize ROI and streamline campaign efficiency
Moderator & Speakers
Alejandra Tenorio, Vice President, Digital Marketing & eCommerce @ RMS Beauty
Elaine Sack, Chief Strategic Officer @ RMS Beauty
Elaine Sack, Chief Strategic Officer @ RMS Beauty
Duration
30 min
Focus
Strategy
Main Stage
4:00PM - 5:00PM
Jen Atkin
Join us as Jen Atkin, co-founder and CCO of OUAI, takes the stage to share her insights on building an authentic brand and community in today's noisy market. Moderated by Ari Murray, this session will explore the essential strategies for standing out and connecting with consumers.
Moderator & Speakers
Jen Atkin, Founder @ Mane, OUAI, & Highlight Artists
Duration
60 min
Focus
Growth
Main Stage
5:00PM-7:00PM
Whalies Happy Hour
Unwind, Connect, and Celebrate! Wrap up an inspiring day of insights and innovation with an unforgettable night of fun and networking. Join us for the official conference after party, where you can relax, connect with fellow attendees, and celebrate the day's success in a lively atmosphere. Enjoy great music, delicious bites, and drinks as we toast to new ideas and collaborations!
Moderator & Speakers
-
Duration
180 min
Focus
Fun!
14
+
Thought Leadership Sessions
9
+
awards
1
unforgettable After party
Expert Panels
Chats with the best DTC experts in exclusive, small-setting panels.
Award Ceremonies
Celebrate the achievements of top tech companies and individuals.
Networking Lounges
Network in designated lounges designed for conversations.
2025 Sponsors
We're proud to partner with our sponsors who are shaping the future of ecommerce!
“Attending this conference was transformative. The hands-on sessions were highly relevant, and the networking opportunities were invaluable. The well-organized event offered fresh perspectives and innovative ideas.”
Justin Buckley
Co-Founder & Partner @ ATTN Agency
“I was impressed by the outstanding organization and the high caliber of speakers. The demos were captivating, showcasing the latest innovations. The event sparked many new ideas and provided valuable insights.”
Maddie Grabill
Senior Paid Social Account Manager @ El Toro Interactive
“This conference exceeded my expectations. The discussions were insightful, and the exhibit hall showcased exciting innovations. It was a great networking opportunity and a deep dive into key industry topics.”
Nate Lagos
VP of Marketing for @ Original Grain
What People Are Saying
Hear from attendees and industry leaders about their experiences and takeaways from the event.
“Attending this conference was transformative. The hands-on sessions were highly relevant, and the networking opportunities were invaluable. The well-organized event offered fresh perspectives and innovative ideas.”
Justin Buckley
Co-Founder & Partner @ ATTN Agency
“I was impressed by the outstanding organization and the high caliber of speakers. The demos were captivating, showcasing the latest innovations. The event sparked many new ideas and provided valuable insights.”
Maddie Grabill
Senior Paid Social Account Manager @ El Toro Interactive
“This conference exceeded my expectations. The discussions were insightful, and the exhibit hall showcased exciting innovations. It was a great networking opportunity and a deep dive into key industry topics.”
Nate Lagos
VP of Marketing for @ Original Grain
Questions Answered
Get clear answers to common queries and find the info you need for a smooth, enjoyable experience.
What are the event’s main highlights?
Our event includes keynote speeches from top industry leaders, interactive workshops, engaging panel discussions, and live tech demos. Additionally, there will be extensive networking opportunities to connect with other professionals.
Is there a dress code for the event?
The dress code is business casual. We suggest wearing comfortable yet professional attire to ensure you can participate fully in all activities while looking polished.
What is the cancellation policy?
Tickets are non-refundable but can be transferred to another person if you are unable to attend. For specific details on ticket transfers or cancellation, please contact [email protected].
Are there accommodations nearby?
Yes, there are several hotels and accommodations near City Market Social House. We recommend booking early to secure the best rates and proximity to the venue.
[Tickets]
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